While the original Kidum site is written in Hebrew (www.kidum.org.il), there is an English page which is very informative. On initial viewing you may think it looks very basic and does not offer an awful lot of information, but a closer inspection will highlight some interesting areas.
As well as explaining the basic principal behind Search Engine Optimization, the Kidum site also explains how the SERPS system works. While there is useful background on both aspects, it is the bullet point tips which will probably prove most helpful to webmasters. Simple but effective is a phrase which best describes the advice - probably so simple you may not have realized their potential power!
Perhaps the most interesting part of the Kidum is the link to an official Google US Patent application, which was presented in March 2005. It relates to Google’s process of ranking sites, and the theory and mechanics behind Google’s very own system. The tips in Kidum are presented in a simple easy to read format, offering a useful insight into the often secretive world of Search Engine Optimization.
While the patent application centers on Google, you can guarantee that the likes of Yahoo and MSN use the same ideals and algorithms to produce their listings. Even though the article is from 2005, the majority of the processes have remained the same and webmasters will be able to benefit by going through each aspect on a point by point basis.
Do not be misled by the simple nature Kidum; it has some very useful links and some important information which could prove lucrative to many!
Back to www.kidum.org.il
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